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Wellstreet
WellStreet Urgent Care came to us in March 2016 with a goal to increase patient volume while enhancing their visibility into digital analytics. A private, extended hours urgent care company, WellStreet manages more than 30 practices in partnership with Piedmont Healthcare in Georgia and Beaumont Health System in Michigan.
Beaumont Piedmont
Wellstreet - Britni Combs
Full Media distinguished themselves through their simplified management, creative ideas, and responsive communication. They fully explained their process and delivered great results.
Britni Combs
Director of Marketing & Business Development

Wellstreet Urgent Care

Goal 1 - Increase Patient Volume

In the Atlanta area, there are more than 150,000 searches each month for terms like “urgent care near me.” Our strategy focused on harnessing that massive, qualified audience to help patients find WellStreet.

151,720 Average Monthly Searchers

When patients were searching for urgent care, we wanted to be sure that WellStreet was prominent and competitive.

 

Google Results

We saw explosive growth from our strategy, with thousands of new patients coming to the location pages from search engines.


Snellville
Loganville

Goal 2 - New Website Design

Because of WellStreet’s success with digital marketing, they asked Full Media to design an updated website that would integrate wait times and patient scheduling with their EMR system: Epic. They also needed to consider an infrastructure for their new partnership with Beaumont Health System.


We knew that proximity and wait times were critical considerations for patients that research urgent care options near them, so we developed a custom application that pulls wait times from Piedmont’s API and enables online check-in through Epic.


We also knew that mobile experience and site speed were crucial for healthcare, but especially for urgent care where many patients are looking for care on the go. Forty percent of people will leave a website that takes longer than 3 seconds to load, so we made sure to balance custom functionality with super fast page load times.

 

Wellstreet - Britni Combs
Full Media has definitely hit the nail on the head in meeting our expectations and delivering the type of presence that we want in growing our business. Their general approach and ideas were fresh. They’re very nimble in our requests to make changes to certain things. They’ve delivered 100% of the time.
Britni Combs
Director of Marketing & Business Development
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