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Search Engine
Optimization

Searching for health information is the third most common thing people do on the Internet.

Make a long-term investment in your organization's success.

Search Engine Optimization is "the practice of increasing both the quality and quantity of website traffic" through non-paid search engine results.

As a healthcare SEO expert, Full Media develops a custom strategy to increase your brand and your website's visibility in the search engines, so that you show up exactly when patients are looking for your services.

SEO ENGAGEMENT GOALS

 

HEALTHCARE SEO ESSENTIALS

Accurate and complete online listings

Patients rely on online listings and maps to help them choose a provider, contact a practice and navigate to appointments.

We will claim and maintain your online listings, ensuring that your information is both accurate and competitive. This ensures that patients can find you in the search engines and improves the experience for existing patients.

Presence in the search results for your services and procedures

If you are not showing up in search engines for your services and procedures, you are missing valuable opportunities to connect with new patients.

We develop a complete strategy based on keyword and competitive research to help ensure that patients can find your practice and understand your unique competitive advantages.

A path to care for patients that need a provider

Driving more traffic to your website is key, but are those prospective patients reaching out to schedule an appointment?

Through many years of experience, we have crafted best practices to ensure that patients know what the next step is, so that your digital marketing engagement brings new patients in the door.

Extensive data collection and analysis

One of the key strengths of digital marketing compared to other marketing methods is the vast amount of data available.

We are able to customize your analytics and reporting to demonstrate how patients are using your website and experiencing your healthcare organization online.

Tracking of patient leads

Our reports focus on showing whether your marketing investment is driving new patients in the door.

We use a suite of tools to link your marketing dollars to new patients, ensuring that you can understand your return on investment and demonstrate the value of your strategy to organizational stakeholders.

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